Why creators convert
Their audiences already trust them. A recommendation from a creator outperforms a paid ad because it carries social proof baked in.
The partnership spectrum
- Affiliate links — creators earn a cut of every ticket sold through their link. Low risk, scalable.
- Co-hosted events — the creator becomes the draw. Higher cost, higher ceiling.
- Brand ambassador — ongoing promotion across multiple events.
Setting fair terms
Start with a 15–20% recurring commission on subscription referrals. Cap the term at 12 months so you're not paying forever.
Eventrises' built-in affiliate program handles attribution, payouts, and reporting automatically — no spreadsheets required.
Measuring success
Track clicks, signups, and revenue per creator. Double down on what works and cut what doesn't.
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