Start with your break-even
Add up venue, talent, marketing, and platform fees. Divide by your minimum realistic attendance. That's your floor.
Use tiered pricing
Offer 3 tiers — General, VIP, and Premium — to capture different willingness-to-pay:
- General covers your floor and fills the room
- VIP adds perks (priority entry, merch) at 1.5–2x
- Premium bundles everything plus exclusivity at 3x+
The early-bird lever
Release 20% of inventory at a 20% discount. It creates urgency, seeds social proof, and funds your upfront costs.
Dynamic pricing done right
Raise prices in waves as the event approaches — but never surprise buyers with a hike. Announce the schedule.
On Eventrises, the Ultimate plan charges 0% platform fees, so more of every ticket stays in your pocket.
Final check
If you'd pay your own VIP price without flinching, you're in the right zone.
#tickets
#pricing
#revenue